Fremont East District

Lighted gateway welcomes visitors to the Fremont East District

In late August 2007, the city of Las Vegas completed a $5.5 million streetscape effort for downtown’s new entertainment district, Fremont East.  These streetscape improvements were made possible through a public-private partnership by the city of Las Vegas and Fremont East property owners.

Located in the heart of downtown, the Fremont East District sits adjacent to the popular tourist attraction called Fremont Street Experience, which was visited by 18.7 million people last year.

Improvements made included the creation of wider sidewalks and more pedestrian-friendly streets; landscaping; lighted gateways and four 40-foot-tall, retro-looking neon signs. Through this streetscape effort, the city is capitalizing on popular nostalgia by reviving the old glamour of vintage Las Vegas.

From Las Vegas Boulevard to Eighth Street, three blocks of Fremont Street experienced this transformation. Streetscape improvements were begun in late January 2007 and took seven months to complete.

As part of its downtown revitalization efforts, the city’s Redevelopment Agency contributed funds to this renovation in an effort to attract additional non-gaming nightclubs, cocktail lounges and entertainment hotspots to the area.

Fremont East District Marketing Materials [694 KB]

In addition to an attractive, extensive renovation effort, the city offers other inducements for businesses to locate an establishment in Las Vegas’ newest hotspot. These include a reduced Tavern Limited License fee and the Entertainment District Visual Improvement Program (EVIP). The EVIP offers a rebate of up to a maximum of $95,000 for any qualified exterior improvement costs.

More than a dozen new nightclub and dining venues have been recruited in and near the Fremont East District. Venues recently attracted include:

• Beauty Bar - 517 Fremont St., between Las Vegas Boulevard and Sixth Street, (702) 598-1965, http://www.beautybar.com/ 
• Boomer's - 128 Fremont St. on lower level in Binion’s Gambling Hall, (702) 382-1600
• Brass - 425 Fremont St., upstairs from Hennessey’s Tavern, (702) 382-1182
• Canyon Club - 202 Fremont St. at entrance to Four Queens Hotel & Casino, (702) 387-5125
• Celebrity - 201 N. Third St., across from the Lady Luck Hotel & Casino, (702) 384-2582
• Downtown Cocktail Room - 111 Las Vegas Blvd., http://www.downtownlv.net/  (702) 880-3696
• Gold Diggers - 129 E. Fremont St., on the second floor of the Golden Nugget Casino, (702) 385-7111, http://www.goldennugget.com/entertainment/goldDiggers.asp  
• The Griffin - 511 Fremont St., (702) 382-0577
• Hennessey’s Tavern - Corner of Fremont Street & Las Vegas Boulevard, http://www.hennesseystavern.com/  (702) 382-4421
• Hogs & Heifers - 201 N. Third St., Ste. #130, (702) 676-1457
• Mickie Finnz Fish House & Bar - Next to Hennessey’s Tavern on Fremont Street, (702) 382-4204
• Sidebar - 201 N. Third St., Ste. #120, (702) 259-9700
• Take 1 Nightclub - 707 Fremont St., (702) 433-8253
• Triple George Grill - 201 N. Third St., Ste. #120, (702) 384-2761

601 Fremont Opportunity