Media Release

 

Tuesday, August 07, 2007
For Immediate Release
Communications

Contact: Diana Paul
Telephone: 229-6501

 

City Officials to ‘Light Up’ Fremont East
New Downtown Entertainment District Includes Vintage Neon Signs

 

The city of Las Vegas will be lighting up the night in celebration of the completion of a $5.5 million streetscaping effort for downtown’s new entertainment district, Fremont East. A Fremont East District lighting and dedication party will be held on Friday, August 24. The event kicks off with live music at 7 p.m. and includes a lighting ceremony at 7:45 p.m. These activities are scheduled at Fremont Street, between Las Vegas Boulevard and Seventh Street.

 “This signals yet another successful achievement in the ongoing rebirth and urban renaissance of downtown Las Vegas,” Las Vegas Mayor Oscar B. Goodman said. “With the completion of this major project, Fremont East will be transformed into an exciting, thriving area that will offer entertainment options for residents and tourists alike.” 

Located in the heart of downtown, the Fremont East District sits adjacent to the Fremont Street Experience, which was visited by 18.7 million people last year.

The city is celebrating the completion of the $5.5 million streetscaping improvements, made possible through a public-private partnership by the city of Las Vegas and Fremont East property owners.

“This project is a partnership between the city of Las Vegas and those business owners who believe in the city’s desire to revitalize downtown,” said Ward 5 Councilman Ricki Y. Barlow, who represents this area. “The history of Las Vegas, with all its mystique and neon, will be showcased in this project and I encourage everyone to celebrate with us on August 24.”

Improvements include the creation of wider sidewalks and more pedestrian-friendly streets; landscaping; lighted gateways and four 40-foot-tall, retro-looking neon signs. Through this streetscaping effort, the city is capitalizing on popular nostalgia by reviving the old glamour of vintage Las Vegas.

From Las Vegas Boulevard to Eighth Street, three blocks of Fremont Street experienced this transformation. Streetscaping improvements were begun in late January of this year and took seven months to complete.

As part of its downtown revitalization efforts, the city’s Redevelopment Agency contributed funds to this renovation in an effort to attract additional non-gaming nightclubs, cocktail lounges and entertainment hotspots to the area.

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