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City Mission & Vision Statements, Values and Priorities

A world-class, vibrant, affordable, economically and ethnically diverse, progressive city where citizens feel safe, enjoy their neighborhoods and access their city government.
To provide residents, visitors and the business community with the highest quality municipal services in an efficient, courteous manner and to enhance the quality of life through planning and visionary leadership. 


  • Achievement: To act with excellence; continuously improve and accomplish goals.
  • Creativity: To act with confidence and courage as we try new things, take risks and have fun!
  • Teamwork: To act collaboratively by combining individual strengths and uniting around common goals.
  • Integrity: To act with truthfulness and transparency.
  • Ownership: To act with personal pride and accountability.


  • Thriving & Sustainable Business Community
  • Safe & Healthy City
  • Comprehensive Fiscal Stewardship
  • Community Pride
  • Excellent Customer Service
  • Organizational Excellence



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