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Jan 23, 2023

At the 2023 Las Vegas State of the City address on January 12, Mayor Carolyn G. Goodman announced the launch of a new multi-media campaign, “Down for Anything.” Funded by a federal grant from The American Rescue Plan as part of the city’s recovery effort, the campaign features video and photos of more than 40 Downtown Las Vegas influencers, community and business leaders to illuminate the area’s diversity, inclusiveness and ethos of opportunity.

“Downtown Las Vegas is a place of unlimited potential, and a place where you are not defined by age, education and income, but instead, by how you see the world,” said Mayor Goodman. “The diverse group of individuals featured in the campaign speak authentically and from experience about Downtown Las Vegas as judgement-free zone and a place rich with opportunity and vibrancy.”

Developed by Robertson + Partners, the “Down for Anything” campaign includes video, digital and social media, print and billboards. According to Scott Robertson, Managing Partner, Robertson + Partners, the campaign theme is a rallying cry and celebration of the trailblazers, visionaries, entrepreneurs, dreamers, mold breakers, artists, influencers, innovators and opportunists who see untapped potential at every turn.

"Downtown Las Vegas is a place wide open for business, pleasure, opportunity and reinvention,” he said. “It is a place where unexpected people and ideas collide, and it is brought to life by those who live work and play on its streets every day – the very individuals featured in this campaign.”     

“Downtown Las Vegas is authentic, historic, a little bit edgy, and we wouldn’t have it any other way,” said Mayor Goodman. “If you’re down for all that and little something different, you may be down to start a business, down for art and culture, down for fun, and down to learn and explore - all right here in Downtown Las Vegas!”

Photo: From “Down for Anything” Campaign

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