Down For Anything
At the 2023 Las Vegas State of the City address, Mayor Carolyn G. Goodman announced the launch of a new multi-media campaign, “Down for Anything.” Funded by a federal grant from The American Rescue Plan as part of the city’s recovery effort, the campaign features video and photos of more than 40 Downtown Las Vegas influencers, community and business leaders to illuminate the area’s diversity, inclusiveness and ethos of opportunity.
Downtown Las Vegas is defined not by its skyline or zip code, but by its openness and a belief that anything can happen here.
Developed by Robertson + Partners, the “Down for Anything” campaign includes video, digital and social media, print and billboards. According to Scott Robertson, Managing Partner, Robertson + Partners, the campaign theme is a rallying cry and celebration of the trailblazers, visionaries, entrepreneurs, dreamers, mold breakers, artists, influencers, innovators and opportunists who see untapped potential at every turn.