In just a few years, the city of Las Vegas has transformed into a premier destination not only for major league games and global sporting events but for the fast-growing industries that support and power them. From cutting-edge medical care and sports technology to advanced analytics, broadcasting and fan engagement platforms, businesses shaping the future of sports are finding both a home and a competitive edge right here in the city of Las Vegas.
Built for the Business of Sports
From the moment Las Vegas welcomed its first major league team, the city began reshaping its economy to include a dynamic new engine: professional sports.
According to recent data, sporting events in Las Vegas generated $1.85 billion in economic activity and spectator sports jobs have grown 12.4% year-over-year—outpacing national trends. With more teams, more events, and more fans arriving each season, Las Vegas is quickly becoming one of the most compelling markets in the country for sports-adjacent businesses looking to grow, innovate, and lead.
Off the Field High-Impact Growth Areas
For companies that support the sports and entertainment ecosystem, the city of Las Vegas offers opportunity across key verticals:
- Sports media and content creation
- Broadcasting and digital streaming
- Analytics and fan data platforms
- Wagering and gambling tech
- Performance and recovery sciences
- eSports and competitive gaming infrastructure
This kind of ecosystem doesn’t happen by accident. It’s made possible by the city of Las Vegas’ focused efforts to cultivate industry clusters, provide business-friendly policies and offer high-growth zones for expansion and relocation.
A Game Plan for Medical and Performance Innovation
As the demand for athletic performance and recovery care rises, Las Vegas is creating space for the future of sports medicine to succeed. From orthopedic care and imaging to rehabilitation, wellness, and diagnostic labs, the need for specialized medical services is growing fast and the city of Las Vegas offers opportunities to capitalize.
Located in the heart of the city, the Las Vegas Medical District offers a thriving environment for healthcare innovation, with opportunities for build-outs, expansions and collaborations with institutions like UNLV’s Kirk Kerkorian School of Medicine. Many sites within the Medical District fall within the Redevelopment Area (RDA) of Las Vegas, unlocking potential city-provided incentives and streamlined development assistance for qualifying businesses.
Strategic Location. Global Access. Affordable Advantages.
Las Vegas offers businesses the unique advantage of proximity to major West Coast markets—especially Southern California—without the high costs and tax burden. Companies benefit from zero corporate and personal income tax, lower payroll taxes and more affordable commercial real estate, all while staying within a short flight or drive of Los Angeles and other key cities, giving them west coast access in a far more business-friendly environment.
The advantage of transportation accessibility is just one of the many benefits for businesses operating in Las Vegas, along with:
- Zero corporate income tax
- No personal income tax
- Lower payroll taxes compared to neighboring states
- Commercial rents in the mid-low range—a rare find in high-growth cities
It’s clear to see why companies with global reach are choosing to plant roots in the city of Las Vegas.
A Workforce Ready for the Next Generation of Sports Business
As Las Vegas grows in population, the region is rapidly building a skilled, adaptable workforce to fill jobs in sports. Thanks to UNLV’s expanding medical school pipeline, Las Vegas has a robust healthcare pipeline, a young and diverse talent base and is preparing the workforce for careers in sports media, tech, logistics and more. Whether you're building a back-office operation, training facility or tech-forward media lab, the city of Las Vegas offers the workforce you need to compete—and win.
This Is Las Vegas. This Is the Moment.
Las Vegas has redefined itself again. No longer just the Entertainment Capital of the World, it's now a serious player in the world of sports, and an ideal launchpad for businesses ready to shape the future of sports business. Whether it’s media, medicine, technology, training or fan engagement, the city of Las Vegas invites you to be part of this next chapter of sports business.
Explore opportunities and connect with the Economic and Urban Development team today.
Contact: CLVecondev@lasvegasnevada.gov
Learn more at lasvegasnevada.gov/eud.